MyFamily.com Changes Name to The Generations Network
by Marie Mischel
MyFamily.com, Inc., the Provo-based online network for connecting families, has changed its name to The Generations Network.
The change is effective today.
“This is a long overdue recognition that we are a multi-branded company,” said President and CEO Tim Sullivan, pointing out that the company had shared its name with one of its products, which created some confusion.
The company is organized into different business units, with a general manager overseeing each division and reporting to Sullivan. The name change will help clarify that the company offers more than MyFamily.com.
In addition to the Web-related service MyFamily.com, the company produces the Family Tree Maker software and publishes Ancestry magazine and other book and CD-ROM titles. It also recently has launched genealogy-related Web sites for audiences in Australia, Canada and Germany. These Web sites are Ancestry.com.au, Ancestry.ca and Ancestry.de.
Recently, the company added millions of immigration and census records to its Ancestry.com product and expanded internationally. Next year, MyFamily.com, which has been online since 1998, will be overhauled and re-launched.
“We are more than we were a few years ago,” Sullivan said.
Also next year, the company plans a new release of the Family Tree Maker software.
As The Generations Network, the company will continue to offer the same products as previously, Sullivan said, although there will be more cross-marketing.
The new name was chosen because it reflects “the idea that we are relevant across the spectrum of all generations,” Sullivan said."